Let me first clarify the Awkward Girl. She is not just a nerd, although she can have aspects of a nerd. She is not extremely weird, just on the far end of quirky. But the single most defining aspect of the Awkward Girl is that she has flaws. She makes mistakes and is self-conscious of them. Still, her life is a constant cycle of mistakes and attempts at redemption.
The Awkward Girl has found her way into mainstream culture. With the rise of feminism, movies and television showcased many fine and groundbreaking examples of strong, beautiful, and independent women. These days, a show about a strong and independent woman isn't groundbreaking; it's normal. If there was something to prove about women being capable, they proved it. They proved that women could be just as good if not better than men. That's old news now, and with good reason. We've reached a new era now, an era that let's all the flaws hang out in the open.
But why now? Some would argue that the revolution already happened. Some would argue it hasn't happened yet. I would like to assert that it is happening now, based on three tv shows; Awkward, New Girl, and Girls. While shows like 30 Rock, The Office, and Parks and Rec feature many awkward or gawky characters, awkwardness is not the star of the show. It's just a faithful sidekick. Awkward, New Girl, and Girls put the Awkward girl in the title role and their plots revolve around the redemption of the Awkward Girl's mistakes. And audiences are eating it up. Awkward is in its third season and going strong, one of the few scripted shows on MTV. New Girl received multiple Emmy nominations with Awkward Girl poster girl Zooey Deschanel at the helm. Girls proved itself a critical knockout and received many Emmy nominations and one win.
In some ways it's more liberating than watching shows about strong, independent, super-human women. These women might be inspirational, but at some point it becomes an unattainable goal. The success of shows about the Awkward Girl prove that audiences are beginning to tire of the Kim Kardashian look-alikes having a great career, always getting the guy, and being secret agent Angelina Jolie spies. They want girls that are real. Painfully and awkwardly real.
Discuss!
Discuss!